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Digital Advertising and Data Use Standards

1. Introduction

World Renew prioritizes keeping your data and information secure. In our commitment to people flourishing, ensuring your trust and privacy is retained is valued.  

All references to “we”/ “us”/ “our” are in relation to World Renew, located at 3475 Mainway, Burlington, ON, Canada, L7R 3Y8, and at 8970 Byron Commerce Drive SW, Byron Center, MI, United States, 49315. 

All references to “you” are in relation to our donors, subscribers, and all visitors to worldrenew.org and its subdomains.  

These standards have been written in compliance with local and international privacy laws, including the General Data Protection Regulation (GDPR) and the Personal Information Protection and Electronic Documents Act (PIPEDA). It applies to all digital visitors globally, and specifically for donors and subscribers in the United States and Canada. 

If you have any questions or concerns, please contact: digital@worldrenew.org. 

2. Usage

This documentation has been created to inform you of how we collect, store, and use your digital data to better understand your preferences and communicate with you. It includes data collection, use, and storage through the following sources: 

  • Social media platforms, including Facebook and Instagram. 


This document is aligned with World Renew’s IT and Data Governance Policy Suite, including policies on Information Classification, Data Protection, and Privacy. It provides specific guidance for digital marketing and advertising practices. Where overlaps exist (e.g., consent, retention, data protection), the same core principles apply.

3. When do we collect information?

Collecting data can be a useful form of engagement as we strive to understand you better. We collect information:  

  • When it is provided to us directly through forms. 
  • When you consent through the use of cookies. 


When you complete a form on our website, you will be required to provide us with your first name, last name, email address, and country location. We collect this information so we can respond to your request appropriately and address you as a part of our community. Submitting subscription and contact forms are optional but allow us to connect with you about our work and mission.
 

The use of cookies is an operational use of data to help us understand how our website is used, what can be improved, and provide you with a better user experience. Like many websites, cookies embed a small piece of code into your browser to help us ensure our site is operating the way you would expect.  

Upon your consent, we may also collect preferential marketing cookies to customize your experience with our digital advertising. These cookies allow us to show you content based on your preferences and ensure your feed and browsers are not displaying duplicate information on our behalf. You can manage your consent and preferences at any time by submitting our Data Subject Access Request Form.

4. What do we use your information for?

If you provide consent for us to use your personal information, we are committed to respecting your trust. We may use your information to: 

  • Identify you. 
  • Receive donations from you. 
  • Communicate with you about your donation or our programmatic work. 
  • Build a relationship with you. 
  • Better understand your preferences and interest in our work. 
  • Advertise opportunities to you that may align with your interest areas. 
  • To comply with legal and regulatory requirements. 


We do not:
 

  • Sell personal data to third parties. 
  • Use data for purposes unrelated to our mission. 
  • Share personal data without consent, except where required by law. 
  • Retain data longer than necessary for its intended purpose. 

 
What information is collected? 

Upon providing consent or donating to World Renew, the following information may be collected:  

  • Personal identifiers, like your name and email address, help us tailor our communication with you. 
  • If you are completing a donation, financial information is stored through our payment processors to process your gift.  
  • Digital analytical data, like your website usage and device type, allow us to optimize this website to meet your experience standards. 
  • Marketing data, about your preferences and interest areas, permit us to offer you activities and information you may find valuable. 

5. Legal bases

Under global data protection and privacy legislation, six legal bases are permissible for organizations to collect and process personal information. We currently operate under the following bases:  

  • When you provide us with consent. 
  • When it is required to process a contract or job application with you. 
  • When it is our legitimate interest to do so, including administrative requirements, should you contact us seeking support or information. 

6. Who has access to shared information?

To ensure privacy and security, your information is only accessible by select trained staff. Often, data is anonymized and evaluated alongside other data sets to help us provide an optimized digital experience for all users. Your data will be stored in secured, encrypted databases. 

We do not provide, sell, or rent email addresses or postal addresses to anyone outside the official operations of the organization. Exceptions would be made only to comply with the law or a request by a law enforcement agency; we may release all collected information to the proper authorities.  

In the unlikely event of a data breach, we have a plan in place to inform users what data was compromised and to inform them what steps occur next. 

You may request us to delete your personal information through our Data Subject Access Request Form. We will respond to and, where applicable, fulfill such requests without undue delay and in accordance with applicable law, but not to exceed a one-month period. Please send request and questions to digital@worldrenew.org. 

7. International Data Transfer

The majority of our data is stored within Microsoft’s servers, primarily located in the United States. All data is available for analysis in both Canada and the United States by trained staff exclusively. At times, some data may be held within the Google ecosystem, including Google Analytics and Google Ads  

8. How long is data retained?

We will keep your data for 14 months to ensure we can best alert you to future humanitarian emergencies and opportunities to assist. This timeline aligns with Google’s standard practices. Data retention allows us to look for trends and inefficiencies to better enhance your experience with us in the future. 

If you wish for your data to be deleted sooner, please send your request to digital@worldrenew.org or submit our Data Subject Access Request Form. We will ensure your information is removed and suppressed from our systems within a one-month period. 

9. How do we safeguard your data?

We maintain reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse. These measures may include access controls, password policies, encryption where appropriate, secure data storage, regular software update, security monitoring, staff awareness training, and restricted access to personal information on a need-to-know basis. We periodically review and enhance our security practices to address evolving threats and vulnerabilities.  

10. What are your rights?

Under data protection and privacy laws, you have the following rights:  

  • To be informed about how your data is collected, used, and stored. 
  • To request access to the data we store about you. 
  • To provide us with updates to your information if you believe it is inaccurate or incomplete. 
  • To be forgotten from our systems and have your information deleted if you withdraw consent or deem it no longer necessary. 
  • To receive your data in a portable way if you desire to transfer your information elsewhere.  
  • To object to data processing and opt out of future collection. 
  • To reject data collection using automated decision-making and profiling without human revision. 


If you have a complaint related to data collection and usage, you are encouraged to make a complaint using the contact information found at worldrenew.org/safeguarding.
 

11. Children's Data

Because we are committed to safeguarding personal information and taking additional care towards minors, we will not collect or store information of children aged 13 or below without parental consent. Per international standards, the age of meaningful consent has been set to 14 years of age. We are also committed to not soliciting minors under the age of 18. 

Parents, because it is unlawful to collect information from children aged 13 and under, we will be happy to remove any information that may have been collected from your child. Please contact digital@worldrenew.org if you would like data removed.  

Children under the age of 14, please ask for your parent or guardian permission before filling out any of our forms. 

12. Frequency of Updates

We are committed to continuous improvement in how we steward data, ensuring our practices reflect both regulatory requirements and our organizational values of stewardship and integrity. 

Per our organizational policy, this document will be reviewed every 3 years. If changes are made to our standards, users will be made aware of updates and additions through email communications.   

 

Updated July 2026